01118nam a2200313 c 4500001001300000005001500013007000300028008004100031020003100072035001800103041001300121049002800134052001800162056001400180082001400194245016100208246005300369260003400422300002000456440003200476500003200508546004100540650004000581700004600621700004800667700004800715900003000763950001100793KMO20085706720120821173239ta081125s2005    ulk           000   kor    a8984071900g03320:c\10000  aUB200502126111 akorheng0 lEM4365626lEM4365627c201a326.16b8-143  a326.162401a658.822120a(필립 코틀러가 말하는) 마케팅의 10가지 치명적 실수 :b그 징후와 해결책 /d필립 코틀러 지음 ;e홍성태,e윤성욱 옮김19aTen deadly marketing sins :bsigns and solutions  a서울 :b세종서적,c2005  a162 p. ;c22 cm00a세종마케팅총서 ;v11  a원저자명: Philip Kotler  a영어 원작을 한국어로 번역 8a마케팅[marketing]0KSH19980117161 aKotler, Philip,d1931-0KAC1996348364aut1 a홍성태,g洪性泰,d1955-0KAC2012290101 a윤성욱,g尹成旭,d1960-0KAC20182821110a코틀러, 필립,d1931-0 b\10000