01137nam a2200289 c 4500001001300000005001500013007000300028008004100031020003400072049002800106052001900134056001500153082001600168245014100184260004200325300004700367650003900414650004600453650006100499700006100560700005600621880005300677880004700730880002800777880003100805950001100836KMO20224515320220919100117ta220809s2022    ulkad         000   kor    a9788965965190g03320:c\175000 lEM8327998lEM8327999c201a325.571b22-29  a325.5712601a658.827223006880-01a왜 파타고니아는 맥주를 팔까 :bESG 시대의 지속가능한 브랜드 관리 원칙 /d신현암,e전성률 지음  6880-02a서울 :b흐름출판,c2022  a294 p. :b천연색삽화, 도표 ;c22 cm 8a브랜딩[branding]0KSH2005009683 8a마케팅 전략[--戰略]0KSH2000025294 8aESG[Environmental, Social and Governance]0KSH20220000241 6880-03a신현암,g申鉉岩,d1963-0KAC2016038934aut1 6880-04a전성률,g全成律,d1963-0KAC201333054006245-01/(BaWae patagonia neun maekju reul palkka  6260-02/(BaSeoul :bHeureum Chulpan,c20221 6700-03/(BaSin, Hyeonam1 6700-04/(BaJeon, Seongryul0 b\17500