00915nam a2200217 k 4500001001500000005001500015008004100030040001900071041001300090049003200103052002300135056001500158082001500173100004800188245022200236260003600458300003000494502007700524653007900601963001700680KDM199728987  20180810112126971108s1997    tjka       MA 000   kor    a011001c0110010 akorbeng0 lEM1594004lEM1594005c2fDP01a326.146b한738ㅍ  a326.146240 a659.142191 a한억수,g韓億洙,d1965-0KAC20142078210aPC通信廣告의 情報特性이 廣告效果에 미치는 影響에 관한 實證的 硏究=x(An)empirical study on influences of information characteristics on PC-communication advertising efectiveness/d韓億洙  a대전:b漢南大學校,c1997  avii,167p.:b삽도;c26cm1 a학위논문(박사) --b한남대학교 대학원:c경영학과,d1997  aPC통신광고a정보a광고aINFORMATIONaPC-COMMUNICATIONaADVERTISING  a경영학과