02417nam a2200577 c 4500001001300000005001500013007000300028008004100031020004300072041001300115049002800128052001700156056001300173082001400186240005200200245020500252246010100457250001600558260007000574300003800644490004100682490003100723500005800754504003400812546004100846650005500887650004000942700005500982700003501037700005601072700005601128700002201184700003601206700003601242700005601278700004401334830004101378830003101419880004901450880006701499880002701566880003001593880002701623880002801650880002901678880002501707880002501732900004601757900002501803950001101828KMO20214791220221214173109ta211007s2021 ggkad 001 kor  a9788946073128 (양장)g93320:c\580001 akorheng0 lEM8081680lEM8081681c201a325.5b21-85 a325.52601a658.822300aEntertainment science.l한국어0KAT202213454006880-01a엔터테인먼트 통합 마케팅 /d토르스텐 헤니그-투라우,e마크 B. 휴스턴 지음 ;e이청기,e김정섭,e조영인,e조희영,e박정은,e이규탁,e이은혜 옮김19aEntertainment science :bdata analytics and practical theory for movies, games, books, and music a양장[판] 6880-02a파주 :b한울아카데미 :b한울엠플러스,c2021 a458 p. :b삽화, 도표 ;c23 cm10a엔터테인먼트 사이언스 ;v310a한울아카데미 ;v2312 a원저자명: Thorsten Hennig-Thurau, Mark B. Houston a참고문헌과 색인 수록 a영어 원작을 한국어로 번역 8a엔터테인먼트 산업[--産業]0KSH2005009218 8a마케팅[marketing]0KSH19980117161 aHennig-Thurau, Thorsten,d1967-0KAC2021631214aut1 aHouston, Mark B.0KAC2021631241 6880-03a이청기,g李晴基,d1961-0KAC2020G33941 6880-04a김정섭,g金正燮,d1970-0KAC2013157211 6880-05a조영인1 6880-06a조희영0KAC2019B75211 6880-07a박정은0KAC2020053281 6880-08a이규탁,g李奎卓,d1978-0KAC2016080721 6880-09a이은혜,d1976-0KAC201307677 0a엔터테인먼트 사이언스 ;v3 0a한울아카데미 ;v2312006245-01/(BaEnteoteinmeonteu tonghap maketing 6260-02/(BaPaju :bHanul Akademi :bHanul Em Peulleoseu,c20211 6700-03/(BaI, Cheonggi1 6700-04/(BaGim, Jeongseop1 6700-05/(BaJo, Yeongin1 6700-06/(BaJo, Huiyeong1 6700-07/(BaBak, Jeongeun1 6700-08/(BaI, Gyutak1 6700-09/(BaI, Eunhye10a헤니그-투라우, 토르스텐,d1967-10a휴스턴, 마크 B.0 b\58000