00960nam a2200253 c 4500001001300000005001500013008004100028020003400069049002800103052001700131056001400148082001400162245009200176260003000268300005900298500005600357504003300413650004700446650005300493700005300546700004800599700004800647950001100695KMO20074784620180726141354071008s2007 ggkad 001 kor  a9788958530770g93320:c\250000 lEM4000321lEM4000322c201a326.14b7-56 a326.14240 a659.122120a(Integrated) 광고매체기획론=xMedia planning/d김희진,e이혜갑,e조정식 a파주:b학현사,c2007 axiii, 399 p.:b삽화(일부천연색), 도표;c27 cm a권말부록으로 "매체기획서(샘플)" 수록 a참고문헌과 색인수록 8a광고 매체[廣告媒體]0KSH1998006048 8a광고물 기획[廣告物企劃]0KSH19980189571 a김희진,g金姬辰,d1960-0KAC2012321974aut1 a이혜갑,g李惠甲,d1954-0KAC2014193591 a조정식,g曺正植,d1963-0KAC2018327680 b\25000