00959nam a2200241 k 4500001001500000005001500015008004100030040001900071041001300090049003000103052002200133056001400155082001400169100004800183245019500231260003600426300002800462502007700490653009500567950002100662963001700683965001700700KDM199210376  20180816175452921117s1991    bnka       FC 000   kor    a011001c0110010 akorbeng0 lEM938067lEM938068c2fDP01a326.14b이418ㄱ  a326.14230 a659.12191 a이수형,g李秀珩,d1953-0KAC20182045810a國際廣告의 標準化戰略 可能性에 관한 硏究:b消費者의 製品評價基準을 中心으로=x(The)possibility of standardized international advertising strategy/d李秀珩  a부산:b釜山大學校,c1991  av,181p.:b삽도;c26cm1 a학위논문(박사) --b釜山大學校 大學院:c經營學科,d1991  a국제a광고a표준화aPOSSIBILITYaSTANDARDIZEDaINTERNATIONALaADVERTISINGaSTRATEGY1 a비매품b\7800  a경영학과  a국제광고