00862nam a2200253 c 4500001001300000005001500013008004100028020003100069035001800100049002800118052001700146056001500163082001600178245013600194260004500330300003600375440003500411504004300446650004700489700001900536700001400555700002800569950001100597KMO20061872420180718141734060518s2005    ulkad         001   kor    a8984994995g93300:c\35000  aUB200600318070 lEM3585235lEM3585236c201a326.141b6-5  a326.141240 a659.11122100a광고매체론=xResearch, planning and buying:b조사, 계획 그리고 구매 중심/d박원기,e오완근,e이승연 지음  a서울:b커뮤니케이션북스,c2005  a539 p.:b삽화, 도표;c26 cm00a커뮤니케이션북스;v760  a참고문헌: p. 523-531, 색인수록 8a광고 매체[廣告媒體]0KSH19980060481 a박원기4aut1 a오완근1 a이승연0KAC2014167210 b\35000