01307nam a2200349 c 4500001001300000005001500013007000300028008004100031020003400072041001300106049002800119052001600147056001300163082001400176240008700190245014600277246006100423260006000484300003000544500003800574546004100612650004000653700001800693700001600711700003600727880005000763880007000813880002800883900001300911900002200924950001100946KMO20190366320240522132619ta190128s2019    ulka          000   kor    a9788947544399g03320:c\150001 akorheng0 lEM7216919lEM7216920c201a325.5b19-9  a325.52601a658.822300aIconic advantage,pdon't chase the new, innovate the old.l한국어0KAT202422048006880-01a끌리는 브랜드의 법칙 :b상징적 브랜드가 되는 3가지 전략 /d순위,e데이브 버스 지음 ;e고영태 옮김19aIconic advantage:bdon't chase the new, innovate the old  6880-02a서울 :b한국경제신문 :b한경BP,c2019  a283 p. :b삽화 ;c21 cm  a원저자명: Soon Yu, Dave Birss  a영어 원작을 한국어로 번역 8a마케팅[marketing]0KSH19980117161 aYu, Soon4aut1 aBirss, Dave1 6880-03a고영태0KAC201210368006245-01/(BaKkeullineun beuraendeu ui beopchik  6260-02/(BaSeoul :bHanguk Gyeongje Sinmun :bHangyeong BP,c20191 6700-03/(BaGo, Yeongtae10a위, 순10a버스, 데이브0 b\15000