01828pam a2200481 c 4500001001300000005001500013007000300028008004100031020003400072023001800106041001300124049002800137052001600165056001300181082001600194245015300210246007000363250001600433260007200449300003000521490003100551500007500582500003600657504003300693546004100726650004000767650004000807650004000847700004100887700003800928700004200966700003601008830003101044880003601075880006601111880003001177900002801207900002801235900002501263900002501288900002201313950001101335KMO20175911320180123164711ta170825s2017    ggkd          001   kor    a9788946070233g93070:c\46000  aCIP20170220181 akorheng0 lEM6849617lEM6849618c201a326.7b17-8  a326.72601a384.544223006880-01a시청률 분석 :b수용자 측정과 분석법 /d제임스 웹스터,e퍼트리샤 팰런,e로런스 릭티 지음 ;e정성욱 옮김19aRatings analysis :baudience measurement and analyticsg(4th ed.)  a양장[판]  6880-02a파주 :b한울 아카데미 :b한울 엠플러스,c2017  a485 p. :b도표 ;c23 cm10a한울아카데미 ;v2023  a원저자명: James G. Webster, Patricia F. Phalen, Lawrence W. Lichty  a권말부록: DMA 시장 순위  a참고문헌과 색인수록  a영어 원작을 한국어로 번역 8a시청률[視聽率]0KSH1998038455 8a시청자[視聽者]0KSH1998038456 8a청취자[聽取者]0KSH20020275161 aWebster, James G.0KAC2017052204aut1 aPhalen, Patricia F.0KAC2017688011 aLichty, Lawrence Wilson0KAC2017688041 6880-03a정성욱0KAC201762899 0a한울아카데미 ;v2023006245-01/(BaSicheongnyul bunseok  6260-02/(BaPaju :bHanul Akademi :bHanul Empeulleoseu,c20171 6700-03/(BaJeong, Seonguk10a웹스터, 제임스 G.10a팰런, 퍼트리샤 F.10a릭티, 로런스 W.10a팰런, 퍼트리샤10a릭티, 로런스0 b\46000