01248nam a2200265 k 4500001001300000005001500013008004100028041001300069049003200082052001800114056001500132082001500147245024000162260003600402300001800438500003300456502007700489504002900566650004700595650004700642650003400689650005300723653016100776700004500937KDM20051969620180829102336050525s2005    ulk        AB 000   kor  0 akorbeng0 lEM3327708lEM3327709c2fDP01a326.162b5-15  a326.162240 a658.8222100aWeb community 이용동기가 community loyalty와 on line brand loyalty 에 미치는 영향에 관한 실증연구=x(A)study of the effect of motives for using web community on community loyalty and on line brand loyalty/d금웅연  a서울:b慶熙大學校,c2005  a143장;c26cm  a권말에 "설문지" 수록1 a학위논문(박사) --b慶熙大學校 大學院:c經營學科,d2005  a참고문헌: 장125-137 8a지역 사회[地域社會]0KSH1998015751 8a이용 동기[利用動機]0KSH2002033538 8a욕구[欲求]0KSH1999015663 8a사회적 욕구[社會的欲求]0KSH2002013379  a정보욕구a경제욕구a브랜드행동로열티a브랜드태도로열티a커뮤니티행동로열티a커뮤니티태도로열티a상호작용욕구1 a금웅연,g琴雄淵0KAC2018715204aut