01523nam a2200469 c 4500001001300000005001500013007000300028008004100031020003400072041001300106049002800119052001700147056001300164082001400177245037400191260003100565300003400596504002400630546002500654650004000679700001400719700001400733700001400747700001400761700001400775700001400789700001400803700001400817700001400831700001400845700001400859700001400873700001400887700001100901700001400912700001400926700001400940700004800954700001401002710002601016950001101042KMO20153794320160211172940ta150706s2015    ggka          000   kor    a9788918122649g93310:c\300000 akorbeng0 lEM6186324lEM6186325c201a325.5b15-82  a325.52601a658.822320a(마케팅의 동향을 앞서 보려면 꼭 알아야 할) 마케팅 연구의 흐름 /d편저자: 이유재 ;e저자: 강우성,e김영찬,e김유정,e라선아,e류강석,e박정은,e유시진,e유창조,e이석규,e이세나,e이유재,e이청림,e임수빈,e정환,e조재욱,e주재우,e차경천,e한상린,e한상만 ;e한국마케팅학회  a파주 :b法文社,c2015  axv, 541 p. :b삽화 ;c27 cm  a참고문헌 수록  a영어 요약 있음 8a마케팅[marketing]0KSH19980117161 a이유재1 a강우성1 a김영찬1 a김유정1 a라선아1 a류강석1 a박정은1 a유시진1 a유창조1 a이석규1 a이세나1 a이청림1 a임수빈1 a정환1 a조재욱1 a주재우1 a차경천1 a한상린,g韓相璘,d1960-0KAC2014110501 a한상만  a한국마케팅학회0 b\30000