01255na  a2200241   4500001001300000005001500013007000300028008004100031040001100072041001300083052003100096245024800127300002200375545010900397545009800506653017700604700004100781700001400822773012200836856002000958900001900978900001600997KSI00076438620090813165645ta090619s2006    ulk           000   kor    a0110010 akorbeng01a326.3905b한443ㄱc30(6)00a문화소비성향, 라이프스타일별 문화마케팅 7P를 활용한 여가소비촉진방안 =xMarketing strategy for the audience's cultural enjoyment according to cultural consumption tastes & life-style types /d박종구,e공자원  ap. 11-32 ;c23 cm  a박종구, 동국대학교 경영관광대학 호텔관광경영학과 조교수bjkpark85@dongguk.ac.kr  a공자원, 서울시정개발연구원 디지털도시연구부 연구원bresource@sdi.re.kr  a문화마케팅a문화소비성향a라이프스타일a마케팅 7P 믹스전략aCultural marketingaCultural consumption tastesaLife-styleaMarketing 7P mix strategies1 a박종구,d1966-0KAC2017424284aut1 a공자원0 t관광학연구.d한국관광학회.g30권 6호(2006년 12월), p. 11-32q30:6<11w(011001)KSE199502347,x1226-053340uT00000552132ad10aPark, Joungkoo10aKong, Jawon