00842nam a2200241 c 4500001001300000005001500013007000300028008004100031020003400072035001800106049002800124052001700152056001400169082001400183245011500197260003100312300005100343504003300394650007300427700005300500700003600553950001100589KMO20110971320180615145638ta110310s2010    ulkad         001   kor    a9788982071393g93320:c\30000  aUB201003305070 lEM5025858lEM5025859c201a325.76b11-2  a325.762501a659.122100a통합 마케팅 커뮤니케이션론 =xIntegrated marketing communications /d저자: 곽동성,e이상훈  a서울 :b文英社,c2010  a12, 405 p. :b천연색삽화, 도표 ;c26 cm  a참고문헌과 색인수록 8a마케팅 커뮤니케이션[marketing communication]0KSH20010243411 a곽동성,g郭東星,d1948-0KAC2014112614aut1 a이상훈,d1961-0KAC2014073910 b\30000