00886nam a2200241 c 4500001001300000005001500013008004100028020003000069049002800099052002300127056001500150082001600165245011400181260004200295300002600337500008000363504002700443653002900470700005300499700004200552700004000594950001000634KMO20000331220190603093009000306s2000    ulka          000   kor    a8976330773g13320:c\80000 lEM1999759lEM1999760c201a326.162b신779ㅂ  a326.162240 a658.82722100a브랜드가 모든 것을 결정한다=xBrand matters the most/d신현암;e강원;e김은환 [공]지음  a서울:b삼성경제연구소,c2000  a279p.:b삽도;c23cm  a권말에 부록으로 '잉여 현금 흐름과 브랜드 가치'등 수록  a참고문헌:p.275-278  a브랜드a결정aBRAND1 a신현암,g申鉉岩,d1963-0KAC2016038934aut1 a강원,g康元,d1964-0KAC2014188871 a김은환,g金恩煥0KAC2017171430 b\8000