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Corporate video production : beyond the board room (and out of the bored room)

표제/저자사항
Corporate video production : beyond the board room (and out of the bored room) / Stuart Sweetow
Sweetow, Stuart   
판사항
Second edition
발행사항
New York : Routledge, Taylor & Francis Group, 2017
형태사항
xix, 346 pages : illustrations ; 26 cm
주기사항
Includes bibliographical references (pages 333-336) and index
표준번호/부호
ISBN 9781138910935 (pbk)
ISBN 1138910937 (pbk)
ISBN 9781138915992 (hbk)
ISBN 1138915998 (hbk)
ISBN 9781315689883 (ebk)
ISBN 131568988X (ebk)
분류기호
듀이십진분류법-> 777
주제명
Video recording    Video recordings -- Production and direction    Business presentations    Commercial photography
내용유형
text
매체유형
unmediated
수록매체유형
volume

권별정보

권별정보 목록
편/권차 편제 저작자 발행년도 ISBN 청구기호 자료이용하는곳 자료상태
Stuart Sweetow 2017 9781138910935 (pbk) W777-17-3 보존 서고 신청후이용(보존)
CONTENTS
Preface to the First Edition = xv
Preface to the Second Edition = xvii
Acknowledgments = xix
Chapter 1 Case Studies = 1
  Introduction = 1
  Corporate Social Responsibility : "Google Earth Heroes" = 2
  Videos Documenting Community Service at Scotts = 3
  Hamburger University and Sustainability at McDonald's = 4
  Consulting Firm Booz Allen Hamilton = 5
  Scripted Videos with Professional Talent : World Savings = 7
  Recruiting with Video : Facebook Headquarters = 10
  A Consumer Products Manufacturer = 11
  Shared Content : Safeway = 13
  Movie Production and IMAG Display : Berkshire Hathaway = 14
  Summary of Key Points and Takeaways = 23
  Discussion Questions = 25
Chapter 2 Marketing Yourself as a Producer = 27
  Introduction = 27
  A Personal Message from an Independent Video Producer = 28
  Getting Started and Getting Business = 29
  Volunteering for Nonprofits = 29
  Your Business Plan = 31
  Writing the Video Production Proposal = 32
  Requests for Proposals and Requests for Qualifications = 33
  Business Accounting, Licenses, and Taxes = 34
  Business Insurance = 35
  Hiring Help = 37
  Business Formations = 37
  Summary of Key Points and Takeaways = 41
  Discussion Questions = 41
Chapter 3 Video Project Proposals = 43
  Introduction = 43
  Sample Proposal : The Metropolitan Transportation Commission = 44
  Sample Proposal : Accounting Training Videos = 52
  Important Considerations When Writing a Proposal = 54
  Summary of Key Points and Takeaways = 55
  Discussion Questions = 55
Chapter 4 Budgeting the Corporate Video Production = 57
  Introduction = 57
  Determining the Costs = 58
  Above and Below the Line = 59
  The Executive Producer = 60
  What to Leave In, What to Leave Out = 61
  Budget Management = 63
  Distribution and Marketing Budget = 63
  The Bottom Line = 64
  Summary of Key Points and Takeaways = 64
  Discussion Questions = 65
Chapter 5 The Role of the Producer in Corporate Video = 67
  Introduction = 67
  The Producer-Director = 67
  Above the Line = 68
  The Producer as Team Motivator = 69
  The In-House Producer = 70
  The Contract /Freelance Producer = 75
  Script Development = 76
  Production Management = 77
  Summary of Key Points and Takeaways = 79
  Discussion Questions = 80
Chapter 6 Directing Corporate Videos = 81
  Introduction = 81
  Directing Professional Talent = 81
  Shooting the CEO = 83
  Employees as Actors : Directing Nonprofessional Talent = 86
  Auditioning the Talent = 88
  Directing the Crew = 88
  Directing Live Switching = 89
  Script Markup and the Shot Sheet = 90
  Directing the Edit = 91
  The Unique Position of the Corporate Video Director = 92
  Summary of Key Points and Takeaways = 93
  Discussion Questions = 94
Chapter 7 Production Coordination = 95
  Introduction = 95
  Production Management = 96
  Script Breakdown = 97
  Daily Call Sheets = 99
  Daily Production Reports = 99
  The Assistant Director = 100
  The Production Assistant = 100
  Interview with a Production Manager and Producer = 101
  Producer Support = 106
  Summary of Key Points and Takeaways = 108
  Discussion Questions = 109
Chapter 8 Corporate Scriptwriting = 111
  Introduction = 111
  Determining Objectives = 111
  Research, Concept Development, and Brainstorming = 112
  Facts + Frameworks = Concept = 114
  The Audience = 115
  The Treatment = 115
  Writing for the Visual Element = 116
  Writing for the Spoken Word = 117
  Describing Visuals = 118
  Script Formats = 118
  Writing Dialog = 121
  Writing Documentary Scripts = 122
  Script Drafts = 122
  Summary of Key Points and Takeaways = 124
  Discussion Questions = 125
Chapter 9 Legal Considerations = 127
  Introduction = 127
  Trade Secrets and Nondisclosure = 128
  Contracts = 128
  Safety Issues = 129
  Permissions, Releases, and Permits = 130
  Copyrights = 132
  Distribution Agreements = 134
  Legal Considerations If You Are a Freelancer = 135
  Summary of Key Points and Takeaways = 136
  Discussion Questions = 137
Chapter 10 Talent : Working with Talent, Coaching the Executive, and Appearing On-Camera Yourself = 139
  Introduction = 139
  Coaching Nonprofessional Talent = 140
  On-Camera Reporters and Guests = 140
  The Floor Director = 141
  Professional Narration : On-Camera and Voice-Over = 142
  Actors for Dramatic Roles = 143
  Wardrobe = 143
  Makeup = 144
  On-Camera Training and Presentation Skills = 145
  Summary of Key Points and Takeaways = 146
  Discussion Questions = 147
Chapter 11 Location Shooting = 149
  Introduction = 149
  How Mr. Murphy Stole from My Big-Budget Video Production = 150
  Location Scouting = 151
  Logistics on Location = 152
  Nondisruptive Equipment Setups = 154
  Summary of Key Points and Takeaways = 157
  Discussion Questions = 158
Chapter 12 The Interview Format = 159
  Introduction = 159
  Preparation = 160
  Shooting an Interview Sequence = 161
  The Single-Camera Interview Shoot = 162
  Employing Composition and Continuity in Interview Filming = 163
  Notes to the Interviewer = 165
  Remote Interviews = 167
  Post-Production = 167
  The Impact of Interviews in Corporate Videos = 168
  Summary of Key Points and Takeaways = 169
  Discussion Questions = 169
Chapter 13 Aesthetic Considerations = 171
  Introduction = 171
  Branding Complementation = 171
  Creative Corporate Camera Work = 172
  Composition = 174
  Continuity = 176
  Moving the Camera = 177
  Art Direction and Set Design = 178
  Wardrobe, Makeup, and Hair = 181
  The Importance of Aesthetics in Corporate Videos = 183
  Summary of Key Points and Takeaways = 183
  Discussion Questions = 184
Chapter 14 Technical Considerations = 185
  Introduction = 185
  Enterprise-Grade Cameras = 186
  Lenses = 187
  Camera Support = 190
  Exposure Metering = 192
  4K and 8K Cameras = 193
  Mobile Studios = 194
  Teleprompters = 195
  Audio and Lighting = 197
  Post-Production = 200
  Compression = 201
  Storage Solutions = 202
  Hardware Acceleration = 204
  High-Definition Editing Formats = 204
  Electronic Filters : Softening the Skin = 205
  Compositing and Effects = 206
  Multi-Camera Editing = 208
  4K Editing = 208
  Technical Considerations Specific to Corporate Video Production = 208
  Summary of Key Points and Takeaways = 209
  Discussion Questions = 210
Chapter 15 Training Videos = 211
  Introduction = 211
  Cost Justification for Training Video = 211
  Video as a Consistent and Repeatable Training Medium = 213
  Video as an Engaging and Exciting Medium = 213
  Call Center Training = 216
  Safety Training = 217
  Product Training for Retail Customers = 218
  New Employee Orientation = 219
  Media Training = 220
  Presentation and Speech Training = 221
  In-House Video Repurposed for External Distribution = 222
  When Video Is Not Effective = 224
  Instructional Design = 225
  Summary of Key Points and Takeaways = 225
  Discussion Questions = 226
Chapter 16 Marketing and Social Media = 227
  Introduction = 227
  YouTube = 228
  Embedding Videos = 230
  GoPro and User-Generated Videos = 230
  ULTA and "Haul Videos" = 231
  Short Vines by Big Corporations = 231
  Instagram : 15 Seconds of Fame = 233
  Burberry, Instagram, and Apple = 233
  Engagement Objects on Websites = 234
  Top Corporations' Video Sites = 235
  Facebook, Twitter, and Other Sharing Sites = 237
  The Importance of Social Media = 242
  Summary of Key Points and Takeaways = 243
  Discussion Questions = 243
Chapter 17 Corporate Events : Filming Conferences and Meetings = 245
  Introduction = 245
  Shooting in an Auditorium = 246
  IMAG Projection = 247
  Lighting Considerations = 248
  Mics at Meetings = 249
  Feeding the Audio and Video to a Remote Site = 252
  Live Streaming of Meetings = 252
  Conference Highlight Videos = 254
  The Value of Recording Corporate Events = 254
  Summary of Key Points and Takeaways = 256
  Discussion Questions = 257
Chapter 18 Nonprofit Organizations = 259
  Introduction = 259
  Multiple Constituencies : The Politics of Nonprofits = 259
  Case Studies : Nonprofits = 260
  Universities = 266
  Hospitals and Medical Centers = 268
  Government = 269
  Working for Nonprofits = 269
  Summary of Key Points and Takeaways = 272
  Discussion Questions = 273
Chapter 19 Video Distribution : Live Streaming, Video on Demand, and Videoconferencing = 275
  Introduction = 275
  Live Streaming = 276
  H.264, H.265, VP9, Flash, HTML5, and WebM = 278
  Streaming Appliances = 279
  Videoconferencing and Collaboration Technology = 282
  Content Delivery Networks = 285
  Satellite Distribution = 287
  Cloud Storage = 289
  The Enterprise Content Delivery System = 289
  Summary of Key Points and Takeaways = 290
  Discussion Questions = 291
Chapter 20 Mobile Video Production and Delivery : Smartphones, Tablets, Drones, and Microcameras = 293
  Introduction = 293
  Optimizing Videos for Mobile = 294
  The Smartphone Videomaking Class = 294
  Lenses for Smartphones : ExoLens = 298
  Apps for Smartphones : FiLMiC Pro = 299
  Microvideos and Mobile Delivery : A Marriage Made in the Cloud = 299
  iPads in the Boardroom = 300
  Drones in the Boardroom = 301
  Summary of Key Points and Takeaways = 304
  Discussion Questions = 304
Appendix = 305
Sample Budget 1 = 305
Sample Budget 2 = 310
Sample Budget 3 = 31
Glossary = 319
Bibliography = 333
Index = 337

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