스킵네비게이션

본문 바로가기 주메뉴 메인메뉴 국립장애인도서관홈페이지 바로가기

닫기

보존용자료이용 안내

닫기

책표지

검색히스토리

닫기

검색히스토리

* 보유한도 건수는 10건입니다.
검색히스토리 목록
자료구분 검색질의어 검색건수
     

상세검색

상세검색 닫기
자료구분 선택
단행자료
연속자료
멀티미디어자료
장애인자료
웹정보자료
선택된 자료구분
  • 자료구분 선택
도서 상세 검색
도서 상세 검색
분류기호 참조
청구기호 검색
한국대학명
코드명
대학명 참조
한국정부기관명
코드명
정부기관명 참조
도서 상세 검색
발행년도 년 부터
소장기관 검색
판종유형/판종
내용형식
KDC 주제
주제명을 이용한 검색

주제명을 통해 자료를 검색할 수 있습니다.

1. 주제를 입력하세요

주제명찾기
주제어 찾기

이용안내

검색방식 안내. 전방일치: 입력하신 키워드로 시작하는 주제어, 후방일치:입력하신 키워드로 끝나는 주제어, 부분일치:입력하신 키워드 포함하는 주제어

  • ① 검색방식
    • 전방일치- 입력하신 키워드로 시작하는 주제어
    • 후방일치- 입력하신 키워드로 끝나는 주제어
    • 부분일치- 입력하신 키워드 포함하는 주제어
  • ② 주제 입력란에 검색어를 입력하시고 [주제어 찾기]버튼을 클릭합니다.

2. 주제어를 선택하세요

목록

3. 주제어를 모아 검색할 수 있습니다.

선택된 주제명

[검색결과: 0건] 주제명을 선택하세요

도서

AIDS : prevention through education : a world view

표제/저자사항
AIDS : prevention through education : a world view / edited by Jaime Sepulveda, Harvey Fineberg, Jonathan Mann
Sep´ulveda Amor, Jaime   Fineberg, Harvey V.   Mann, Jonathan M.   
발행사항
New York: Oxford University Press, c1992
형태사항
382 p.: ill.; 24 cm
주기사항
Includes bibliographical references.
표준번호/부호
ISBN 0195068823
분류기호
듀이십진분류법-> 614.5/993
주제명
AIDS (Disease) -- Prevention    Health education    AIDS (Disease) in mass media    Acquired Immunodeficiency Syndrome -- prevention & control    Health Education    Mass Media

권별정보

권별정보 목록
편/권차 편제 저작자 발행년도 ISBN 청구기호 자료이용하는곳 자료상태
edited by Jaime Sepulveda, Harvey Fineberg, Jonathan Mann c1992 0195068823 614.5993-A288i 보존 서고 신청후이용(보존)
CONTENTS
Ⅰ. OVERVIEW
  Introduction / Jaime Sepulveda ; Harvey Fineberg ; Jonathan Mann = 17
  Health Promotion Against AIDS : A Typology / Jonathan M. Mann = 21
    HIV / AIDS AND HEALTH PROMOTION = 21
    HEALTH PROMOTION IN THE GLOBAL AIDS STRATEGY = 24
    GLOBAL HIV / AIDS HEALTH PROMOTION = 25
    KEY ELEMENTS AND ASSOCIATED GRADIENTS = 26
    TYPOLOGY OF HIV / AIDS HEALTH PROMOTION PROGRAMS = 28
    FUTURE CHALLENGES = 30
Ⅱ. METHODS FOR BEHAVIORAL RESEARCH
  Preface / Johathan Mann = 35
  The Role of Quantitative Behavioral Research in AIDS Prevention / Steven L. Gortmaker ; Jose Antonio Izazola = 37
    THE IMPORTANCE OF QUANTITATIVE BEHAVIORAL RESEARCH IN AIDS PREVENTION = 38
    THE LIMITATIONS OF QUANTITATIVE BEHAVIORAL MEASURES = 38
    MEASUREMENT QUALITY AND SCIENTIFIC INFERENCE = 43
    A MEXICAN CASE STUDY : QUANTITATIVE MEASURES OF BISEXUALITY AND INSERTIVE AND RECEPTIVE BEHAVIORS = 47
    LIMITATIONS POSED BY WEAK RESEARCH DESIGNS = 49
    THE DIFFICULTY OF CONSTRUCTING RANDOM SAMPLES = 49
    NON-EXPERIMENTAL RESEARCH AND EVALUATION DESIGNS = 50
    EFFECTIVENESS AND EFFICIENCY = 51
    PREVENTION IMPLICATIONS OF QUANTITATIVE MODELS = 51
    LIMITATIONS OF INTERVENTIONS AND THE IMPORTANCE OF PROCESS EVALUATION = 53
    LINKING RESEARCH AND POLICY = 54
    CONCLUDING THOUGHTS = 55
  The Role of Quantitative Research in AIDS Prevention / William A. Smith ; Mary Debus = 57
    WHAT IS QUALITATIVE RESEARCH? = 59
    TWO QUALITATIVE RESEARCH TECHNIQUES : IN-DEPTH INTERVIEWS AND OBSERVATION = 61
    TWO CASE STUDIES = 63
    OTHER APPLICATIONS OF QUALITATIVE RESEARCH FOR EDUCATION AND COMMUNICATION FOR AIDS PREVENTION = 67
    THE LIMITATIONS OF QUALITATIVE RESEARCH = 68
    MEASURING RIGOR AND QUALITY = 70
    MIXING QUALITATIVE AND QUANTITATIVE RESEARCH TECHNIQUES = 71
    SUMMARY = 73
    REFERENCES = 74
  Social Marketing and Prevention of AIDS / Michael Ramah ; Claire M. Cassidy = 75
    AIDS AND SOCIAL MARKETING = 75
    OVERVIEW OF SOCIAL MARKETING STRATEGIES = 78
    WHY SOCIAL MARKETING? = 78
    MARKET RESEARCH = 80
    USEFUL RESULTS OF MARKET RESEARCH = 81
    THE IMPORTANCE OF GOOD PUBLIC RELATIONS = 86
    COMMUNICATIONS STRATEGIES = 88
    MAINTENANCE OF COMMUNICATIONS EFFECTIVENESS = 92
    EVALUATION AND FEEDBACK = 93
    CASE HISTORY : A PILOT AIDS SOCIAL MARKETING PROJECT IN MEXICO = 94
    SUMMARY = 100
    REFERENCES = 101
Ⅲ. LESSONS FROM NATIONAL EXPERIENCES
  Preface / Jaime Sepulveda = 105
  AIDS Education and Health Promotion in Brazil : Lessons from the Past and Prospects for the Future / Richard G. Parker = 109
    THE SOCIAL AND EPIDEMIOLOGICAL CONTEXT OF AIDS IN BRAZIL = 109
    AIDS INFORMATION AND EDUCATION ACTIVITIES = 115
    THE IMPACT OF AIDS EDUCATION = 120
    LESSONS FROM THE PAST AND PROSPECTS FOR THE FUTURE = 124
  Prevention Through Information and Education : Experience from Mexico / Jaime Sepulveda = 127
    SOCIO - DEMOGRAPHIC CONTEXT = 128
    EPIDEMIOLOGY OF AIDS CASES IN MEXICO = 129
    GOVERNMENT RESPONSE = 133
    NON - GOVERNMENTAL RESPONSE = 139
    THE RESPONSE OF THE MASS MEDIA = 142
    LESSONS LEARNED = 143
  Targeted AIDS Intervention Programs in Africa / Peter Lamptey ; Sharon Weir = 145
    THE CULTURAL CONTEXT OF AIDS IN AFRICA = 145
    AIDS IN AFRICA = 147
    RATIONALE FOR TARGETING AIDS INTERVENTIONS = 153
    TARGETING PRIORITY GROUPS = 156
    THE EDUCATIONAL PROGRAM = 156
    CASE STUDIES OF TARGETED INTERVENTIONS = 163
    LESSONS LEARNED FROM GHANA, CAMEROON AND KENYA = 168
    CONCLUSION = 168
    REFERENCES = 174
  The Role of Behavioral Sciences and Health Education in HIV Prevention : Experience at the U.S. Centers for Disease Control / Mark L. Rosenberg ; Dennis D. Tolsma ; Lloyd J. Kolbe ; Fred Kroger ; Marcie L. Cynamon ; G. Stephen Bowen = 175
    THEORETICAL BASIS FOR EDUCATION AND COMMUNICATION INTERVENTIONS = 176
    LESSONS LEARNED FROM BEHAVIORAL AND SOCIAL SCIENCES = 178
    THE IMPORTANCE OF BEHAVIORAL SCIENCE FOR PUBLIC HEALTH PROGRAMS = 180
    THE MEASUREMENT INSTRUMENTS = 180
    INTERVENTIONS = 185
    THE IMPORTANCE OF EVALUATION = 196
  The European Response to AIDS / Mukesh Kapila ; Maryan J. Pye = 199
    THE DIVERSITY OF EUROPE = 199
    THE EPIDEMIC IN EUROPE = 200
    AN OVERIEW OF NATIONAL PREVENTION APPROACHES = 205
    THE SCOPE OF AIDS EDUCATION IN EUROPE = 206
    REACHING THE GENERAL PUBLIC = 207
    REACHING SPECIFIC TARGET AUDIENCES = 218
    COMMUNITY MOBILIZATION FOR AIDS PREVENTION = 227
    TOWARD A UNITED EUROPEAN RESPONSE? = 231
    CONCLUSION = 233
Ⅳ. STRATEGIES FOR COMMUNICATION AND THE MEDIA
  Preface / Harvey Fineberg = 237
    REFERENCES = 239
  The Media and AIDS : A Global Perspective / Thomas W. Netter = 241
    DEFINING THE MEDIA = 242
    REPORTING ON AIDS : PAST AND PRESENT = 245
    THE ROLE OF THE MEDIA : INFORMATION OR EDUCATION? = 248
    THE CHALLEGE FOR AIDS PROFESSIONALS = 250
  The Strategic Use of the Broadcast Media for AIDS Prevention : Current Limits and Future Directions / William Dejong ; Jay A. Winsten = 255
    WHAT MASS MEDIA CAMPAIGNS CAN ACCOMPLISH IN HEALTH PROMOTION = 257
    NATIONAL U.S. PUBLIC INFORMATION CAMPAIGNS ON AIDS = 259
    THE ROLE OF NEW MEDIA COVERAGE = 261
    THE CURRENT STATE OF AMERICANS' KNOWLEDGE ABOUT AIDS = 262
    THE LIMITED POTENTIAL OF THE U.S. BROADCAST MEDIA FOR MOTIVATING CONDOM USE : THE CONDOM'S NEGATIVE IMAGE = 264
    REQUIREMENTS FOR SUCCESSFUL CONDOM PROMOTION = 265
    RESTRICTIONS ON CONDOM PROMOTION THROUGH THE BROADCAST MEDIA = 267
    THE POTENTIAL ROLE OF TELEVISION ENTERTAINMENT PROGRAMMING = 269
    THE POTENTIAL ROLE OF BROADCAST NEWS COVERAGE = 270
    A NEED FOR EXPANDED COMMUNITY-BASED EDUCATION PROGRAMS = 271
  AIDS, Government and the Press / Laurie Garret = 273
    AIDS IN THE PATTERN Ⅰ NATIONS = 274
    PATTERN Ⅱ : THE INFORMATION GAP = 276
    PATTERN Ⅲ NATIONS : THE MIX = 279
    SUGGESTED READING = 282
  The New York City Campaign / Milton Gossett ; Jeremy Warshaw = 283
    AIDS ADVERTISING AND MARKETING STRATEGY = 285
    EVALUATION OF CAMPAIGN EFFECTIVENESS = 291
    SUMMARY = 295
  Television's Response to the AIDS Crisis : One Company's Experience / Tom Goodgame ; Jeanne Blake ; Gil Schwartz = 297
    EARLY DAYS = 299
    IN BOSTON = 304
    THE NATIONAL CAMPAIGN = 313
    BEYOND AIDS LIFELINE = 315
    APPENDIX 15-A : THE NATIONAL AIDA LIFELINE COMPAIGN = 318
    INFORMATION PAMPHLETS = 318
    PUBLIC SERVICE ANNOUNCEMENTS = 319
    NEWS REPORTS = 319
Ⅴ. REFLECTIONS ON EDUCATION TO PREVENT AIDS
  The Impact of AIDS, and AIDS Education, in the Context of Health Problems of the Developing World / David J. Hunter ; Lincoln C. Chen = 323
    AIDS : A UNIQUE DISEASE = 323
    AIDS : ANOTHER DISEASE IN THE SPECTRUM = 324
    INTERNATIONAL EPIDEMIOLOGY OF AIDS = 326
    PROJECTIONS OF THE EPIDEMIC CURVE = 329
    DEMOGRAPHIC IMPACT OF AIDS = 329
    ECONOMIC IMPACT = 332
    IMPACT ON HEALTH CARE SYSTEMS = 333
    SOCIAL IMPACT = 334
    OPTIONS FOR AIDS PREVENTION = 336
    PROBLEMS FOR AIDS EDUCATION PROGRAMS IN DEVELOPING COUNTRIES = 338
    PRIORITIES FOR RESEARCH IN AIDS EDUCATION = 339
    INTERNATIONAL COOPERATION FOR AIDS EDUCATION = 340
    AIDS EDUCATION FOR THE FUTURE = 341
  U.S. Response to the AIDS Epidemic : Education Prospects in a Multicultural Society / June Osborn = 343
    CULTURAL DIVERSITY = 344
    LINGUISTIC DIVERSITY = 345
    SOCIOECONOMIC EFFECTS = 345
    COMMUNICATION ACROSS BARRIERS = 345
    CONCLUSION = 346
  AIDA Education and Politics / Mervyn F. Silverman = 349
    THE RESPONSE OF THE U.S. FEDERAL GOVERNMENT TO AIDS = 350
    THE SAN FRANCISCO MODEL = 352
    THE NATIONAL RESPONSE = 355
    SUGGESTIONS FOR THE FUTURE = 357
    CONCLUSION = 358
  Conclusion : Reflections on Education to Prevent AIDS / Jaime Sepulveda ; Harvey Fineberg ; Jonathan Mann = 361
Profiles on Contributors = 365

펼쳐보기

알림

닫기
바구니 담기가 완료 되었습니다.
‘바구니’로 이동 하시겠습니까?

퀵메뉴

  • 메일링서비스 신청
  • 협약도서관 안내
  • 사서에게물어보세요
  • 프로그램 다운로드
맨위로
  • 페이지 위로
  • 페이지 아래로