스킵네비게이션

본문 바로가기 주메뉴 메인메뉴 국립장애인도서관홈페이지 바로가기

닫기

보존용자료이용 안내

닫기

책표지

검색히스토리

닫기

검색히스토리

* 보유한도 건수는 10건입니다.
검색히스토리 목록
자료구분 검색질의어 검색건수
     

상세검색

상세검색 닫기
자료구분 선택
단행자료
연속자료
멀티미디어자료
장애인자료
웹정보자료
선택된 자료구분
  • 자료구분 선택
도서 상세 검색
도서 상세 검색
분류기호 참조
청구기호 검색
한국대학명
코드명
대학명 참조
한국정부기관명
코드명
정부기관명 참조
도서 상세 검색
발행년도 년 부터
소장기관 검색
판종유형/판종
내용형식
KDC 주제
주제명을 이용한 검색

주제명을 통해 자료를 검색할 수 있습니다.

1. 주제를 입력하세요

주제명찾기
주제어 찾기

이용안내

검색방식 안내. 전방일치: 입력하신 키워드로 시작하는 주제어, 후방일치:입력하신 키워드로 끝나는 주제어, 부분일치:입력하신 키워드 포함하는 주제어

  • ① 검색방식
    • 전방일치- 입력하신 키워드로 시작하는 주제어
    • 후방일치- 입력하신 키워드로 끝나는 주제어
    • 부분일치- 입력하신 키워드 포함하는 주제어
  • ② 주제 입력란에 검색어를 입력하시고 [주제어 찾기]버튼을 클릭합니다.

2. 주제어를 선택하세요

목록

3. 주제어를 모아 검색할 수 있습니다.

선택된 주제명

[검색결과: 0건] 주제명을 선택하세요

학술기사

The retailer's role in the reconstruction of areas affected by the Great East Japan Earthquake : 东日本大地震重建地区零售商的角色 : 如何使零售商的社会贡献与利润追求共存 how can retailers make their social contribution coexist with their pursuit of profit? =

표제/저자사항
The retailer's role in the reconstruction of areas affected by the Great East Japan Earthquake : 东日本大地震重建地区零售商的角色 : 如何使零售商的社会贡献与利润追求共存 how can retailers make their social contribution coexist with their pursuit of profit? = / Tsukasa Kato
형태사항
p. 189-205 ; 25 cm
주기사항
수록자료: Journal of global scholars of marketing science : bridging Asia and the world. Korean Academy of Marketing Science. Vol.24 no.2(2014 March), p. 189-205 24:2<189 ISSN 2163-9159
저자: Tsukasa Kato, Osaka City University E-MAIL: t-kato@bus.osaka-cu.ac.jp
수록잡지명
Journal of global scholars of marketing science : bridging Asia and the world.
청구기호
658.83-J86-24(2)
자료이용하는곳
3층 연속간행물실(서고자료대출반납)
자료 이용 방법
학술기사선택 => 바구니넣기 => 자료당일신청 후 [3층 연속간행물실(서고자료대출반납)] 에서 이용하십시오

초록내용/해제내용

인쇄

 Although national and local government played a major role in supplying relief goods to victims immediately after the Great East Japan Earthquake, private companies, such as manufacturers, retailers, transportation traders, etc., also played important roles. Especially for retailers – though they were also victims of the disaster – offering refuge and supplying food, water, and a stable supply of necessary goods to affected people was an important part of the recovery process in affected areas. In spite of these important roles played by retailers, there is little research that analyzes these activities from the position of distribution and marketing.
  This paper seeks to clarify three particular questions. First of all, what damage did retailers suffer due to the earthquake and how did they restart their businesses? The speed of recovery depended on the damage suffered and the recovery of shopping streets composed of small retail stores was delayed compared with that of national chain stores such as convenience stores.
  After the disaster many retailers recognized their social responsibility to support affected residents, as well as stricken producers. However, when retailers prefer their own profit, it is likely to negatively affect the recovery of stricken producers, as it is easier for retailers to switch suppliers. In fact, major CVS companies tried to secure alternative suppliers. The second question is: why did some retailers endeavor to support the recovery of stricken producers? From the transaction cost approach, it can be inferred that the more reliable the relationship which has been established, the more difficult it is for the retailers to quit the relationship. In this case, it is beneficial for retailers to support stricken producers because the retailers' actions will provide gains. However, in a situation where no benefits are expected from their support, is it a genuine altruistic social contribution? Even in this case, the retailers can expect that consumers will evaluate their social contribution and thus enhance store loyalty and hopefully increase their product sales. When we analyze the continuation of the relationship in terms of cost-benefit derived from the transaction, social consideration should be incorporated into the framework.
  We call these actions "ethical marketing" in this paper and emphasize its effects during the period as consumers changed their attitudes toward the social role of companies, including retailers, after the earthquake. The final question addressed is what kind of mechanism is at work in the interaction between retailers' contribution to society and ethical consumers' response. Some business models are explained which will enable retailers to try and achieve coexistence between social contribution and profit pursuit.

펼쳐보기

알림

닫기
바구니 담기가 완료 되었습니다.
‘바구니’로 이동 하시겠습니까?

퀵메뉴

  • 메일링서비스 신청
  • 협약도서관 안내
  • 사서에게물어보세요
  • 프로그램 다운로드
맨위로
  • 페이지 위로
  • 페이지 아래로