The impact of natural disasters on the values and lifestyles of consumers : 自然灾害对消费者的价值观及生活方式的影响 : 东日本大震灾的案例 in the case of the Tohoku Earthquake =
The impact of natural disasters on the values and lifestyles of consumers : 自然灾害对消费者的价值观及生活方式的影响 : 东日本大震灾的案例 in the case of the Tohoku Earthquake = / Chizuru Nishio, Minoru Ishida, Toshie Takeuchi
p. 172-188 ; 25 cm
수록자료: Journal of global scholars of marketing science : bridging Asia and the world. Korean Academy of Marketing Science. Vol.24 no.2(2014 March), p. 172-188 24:2<172 ISSN 2163-9159 저자: Chizuru Nishio, Graduate School of Business Sciences, University of Tsukuba E-MAIL: firstname.lastname@example.org 저자: Minoru Ishida, CEO, Ark Engine Corporation 저자: Toshie Takeuchi, Faculty of Business Administration, Hosei University
This study focuses on the values constituting a Lifestyles of Health and Sustainability (LOHAS)-oriented lifestyle. It reveals how the Tohoku Earthquake affected the lifestyles and consumption behaviors of consumers. The study consists of two sub-studies. In Study 1, the values constituting a LOHAS-oriented lifestyle are specified. Additionally, the manner in which those values change is shown based on a statistical analysis of consumer survey data collected at five points in time. In Study 2, lifestyles are classified using the value indicators identified in Study 1 to analyze how the Tohoku Earthquake changed the lifestyles of consumers and affected their behaviors. The results show that all consumers values were affected by the Tohoku Earthquake, however, they were all affected in varying degrees. The purchasing of eco products and health products are affected more by the lifestyles of consumers based on their values than by the earthquake.