Chronic negative circumstances and compulsive buying : consumer vulnerability after a natural disaster = 慢性负面环境和强迫购买行为 : 自然灾害后消费者的弱点
Chronic negative circumstances and compulsive buying : consumer vulnerability after a natural disaster = 慢性负面环境和强迫购买行为 : 自然灾害后消费者的弱点 / Julie Z. Sneath, Russell Lacey, Pamela A. Kennett-Hensel
p. 129-147 ; 25 cm
수록자료: Journal of global scholars of marketing science : bridging Asia and the world. Korean Academy of Marketing Science. Vol.24 no.2(2014 March), p. 129-147 24:2<129 ISSN 2163-9159 저자: Julie Z. Sneath, Department of Marketing, University of South Alabama E-MAIL: email@example.com 저자: Russell Lacey, Department of Marketing, Xavier University 저자: Pamela A. Kennett-Hensel, Department of Marketing and Logistics, University of New Orleans
This research is composed of two cross-sectional studies that examine the lingering emotional distress associated with a natural disaster and extend the understanding of its impact on consumption attitudes and behaviors when victims are confronted with additional challenges. The first study examines victims' (n = 426) depression-induced impulsive and compulsive buying after Hurricane Katrina; the second investigates how the recession has exacerbated victims' (n = 191) lingering stress and depressive states, and the effects of these on consumption. These historical events provide a unique opportunity to extend the life event and disaster research and to examine the relationship between negative events and specific consumer behaviors. Results indicate that, years later, compulsive buying has not subsided, and the adversity brought on by the recession appears to have contributed to extended depressive states. Implications for marketers and public policy makers are discussed, as they relate to how vulnerable consumers cope with negative life events.