수록자료: Journal of global scholars of marketing science : bridging Asia and the world. Korean Academy of Marketing Science. Vol.23 no.3(2013 June), p. 231-244 23:3<231 ISSN 2163-9159 저자: Junyean Moon, Department of Business AdministrationHanyang University E-MAIL: jmoon@hanyang.ac.kr 저자: Surinder Tikoo, School of Business, State University of New York
This study extends the research on the capabilities–dependence–outcomes model in manufacturer–supplier relationships. Specifically, it examines the role of benefit-based and cost-based dependence in connecting relationships between supplier capabilities and manufacturer commitment. It also examines the impact of manufacturer commitment on supplier sales performance and manufacturer opportunism. Data from a survey of 131 suppliers of three leading Korean manufacturers are used to test the model of this research. A key finding is that suppliers should strive to generate benefit-based manufacturer dependence. Our results also indicate that supplier commitment in transaction-specific investments begets manufacturer commitment.
